ALIRA
AI-powered business case generator that converts prospects into clients
Automated lead generation | Professional PDF delivery | 99%+ email success rate | Scalable consultancy system
Executive Summary
A comprehensive overview of the problem, solution, and business model.
The Problem
ALIRA needed a sophisticated lead generation system that could instantly provide value to potential clients before requiring multiple meetings. Traditional consultancy approach required extensive upfront investment without demonstrating value, limiting scalability and client acquisition.
The Solution
Built an AI-powered business case generator with a multi-step form wizard that delivers professional 10-page PDF reports instantly. The system provides immediate value while capturing qualified leads and positioning ALIRA as a systematic, results-driven consultancy.
Business Model
Value-first lead generation → Multi-step form collection → AI business analysis → Professional PDF delivery → Email follow-up with consultation booking. The system generates qualified leads by providing genuine business insights upfront, then converts through professional deliverables.
Technical Architecture
A comprehensive overview of the technologies and tools used to build this solution.
Frontend
Next.js 14
App Router for optimal performance and SEO
TypeScript
Strict mode for type safety and better DX
Tailwind CSS
Custom ALIRA design system with premium styling
Framer Motion
Smooth animations and micro-interactions
Backend
API Routes
Multi-step form handling and AI integration
OpenAI GPT-4o-mini
Cost-effective AI analysis with British English output
Supabase
PostgreSQL database with real-time capabilities
Resend API
Professional email delivery with PDF attachments
Integrations
Multi-step Form
4-step wizard with draft saving and validation
AI Business Analysis
Universal business case generation for any industry
PDF Generation
10-page professional reports with ALIRA branding
Email Automation
HTML templates with Calendly booking integration
Development Timeline
A detailed breakdown of the development process, from concept to launch.
Week 1
Multi-step form wizard with validation and draft saving
Week 2
AI integration with OpenAI GPT-4o-mini and structured prompts
Week 3
PDF generation with jsPDF and ALIRA branding
Week 4
Email system with Resend API and professional templates
Results & Metrics
Measurable outcomes that demonstrate the success and impact of this project.
Development
Performance
Business Impact
Lessons Learned
Insights gained from building this project and recommendations for future development.
What Worked Well
- Multi-step forms with draft saving significantly improved completion rates
- AI prompts designed for universal business analysis worked across all industries
- Professional PDF reports reinforced brand credibility and increased perceived value
- Value-first approach generated higher quality leads than traditional methods
Future Improvements
- Add more industry-specific analysis templates for specialized sectors
- Implement client portal for ongoing engagement and project management
- Build retainer workflows for long-term client relationships
- Add analytics dashboard for conversion optimization
Unexpected Insights
- GPT-4o-mini provided excellent quality at significantly lower cost than expected
- Professional PDF presentation had greater impact on brand perception than anticipated
- Draft saving feature dramatically improved form completion rates
- Universal business analysis approach worked better than industry-specific templates