More signed
projects.
Less chasing.
Turn enquiries into signed projects, get clients started sooner, and spend less time chasing.
“You're making things make sense.”
Derick Prosper · Soul in the Horn
Read the reviewsWorks with the tools you already use
See how it all connects.
From the first enquiry to the next step. Take a closer look.Your business isn't broken
Your systems are
Leads arrive. Calls happen. Deals close. But without structure, revenue leaks at every stage.
Leads fall through the cracks
Leads come in from forms, ads, referrals, and DMs.
They sit in inboxes. Follow ups happen randomly.
Hot prospects go cold simply because no system exists.
That's not a lead problem.
That's a lifecycle problem.
Lead Funnel
Example: revenue at risk
$18,400 / month
Onboarding Timeline
Avg Delay
5–10 days
Onboarding is slow and inconsistent
Deals close but delivery starts late.
Files are missing. Expectations aren't clear.
Clients feel uncertainty from day one.
This is where trust is lost.
And churn begins before delivery even starts.
Retention is reactive, not systematic
Clients are delivered to… then forgotten.
No renewal reminders. No referral triggers.
No upsell opportunities.
Revenue stops when delivery ends.
The best businesses grow from retention.
Not constant new leads.
Client Lifecycle Health
Example: missed repeat work
$27,000
Systems I've built.
The Client System.
Every enquiry gets an instant reply with a booking link, you get an alert, and nobody waits until morning. Qualifying questions up front mean the calls you take are worth taking.
- →Qualifying enquiry form
- →Instant auto-reply with booking link
- →Alerts to your phone
- →Follow-up when someone doesn't book
- →Every source tracked
$ on enquiry.submitted
[✓]Qualifying answers saved to CRM
[✓]Source captured (instagram / bio)
[✓]Auto-reply sent with booking link (0 min)
[✓]Alert sent to your phone (0 min)
[✓]No booking in 24h: follow-up queued
[→]Nothing waits for someone to remember
$ ▌
"Loved the proposal" shouldn't turn into three weeks of chasing. The proposal, agreement and deposit sit behind one link, you know the moment it's opened, and the follow-ups send themselves.
- →Proposal, e-signature and deposit in one link
- →"Opened" alerts
- →Automatic follow-ups
- →Instalments for big projects
- →Payments on Stripe, in your account
$ on proposal.sent
[✓]One link: read, accept, sign, pay
[✓]Alert when the client opens it
[✓]No reply: follow-ups day 2, 5, 10
[✓]Deposit or instalments via Stripe
[→]Signed and paid in one sitting
$ ▌
The deposit starts everything: contract, welcome, portal access and next steps go out within minutes. Clients see their project in one place, so they stop texting "any update?".
- →Deposit-triggered onboarding
- →White-label client portal
- →Weekly automatic updates
- →Approvals in one place
- →Kickoff booking
$ on deposit.paid
[✓]Contract copy + welcome email sent
[✓]Client portal access created
[✓]What-happens-next checklist sent
[✓]Kickoff booking link sent
[→]Weekly update every Friday, automatically
$ ▌
Your best marketing moment is the handover, and most businesses mark it with an invoice. Review and referral asks go out at the right time, and past clients hear from you again.
- →Handover pack
- →Review request at the high point
- →Referral ask two weeks later
- →Check-ins and anniversary notes
- →Win-back campaigns
$ on final_payment.received
[✓]Handover pack sent
[✓]Review request at the high point
[✓]+2 weeks: referral ask
[✓]+12 months: anniversary check-in
[→]Every finished client asked, every time
$ ▌
One screen for the whole business: enquiries, bookings, revenue and campaigns, with every sale traced to where it came from. You stop guessing which channel brings the big clients.
- →Revenue by source
- →Pipeline at a glance
- →Campaign performance
- →Alerts when something stalls
- →Built on the tools you already use
$ report revenue --by=source --month
[✓]Enquiries by source
[✓]Calls booked and attended
[✓]Won deals and revenue by channel
[✓]Campaigns that sold, and what they sold
[→]One screen, every number traced
$ ▌
Want all of this installed in your business?
What it's like to work with me.
Real clients, real projects. No scripts.
“I've had a play around and just know you are never leaving. You are so amazing at what you do!”
Uche Ibeh
Founder, Nelia Rose Designs
“I appreciate your brain, man. You're making things make sense. I'm part of the team at this point.”
Derick Prosper
Founder, Soul in the Horn
“I send him templates, microcopy, everything, all the time. He doesn't reply — he just gives me 30 minutes and comes back with a full update. Who does that?”
Haider
Content strategist
“Oh my days… that gives us better options of different cleaners. That's cold, that is cold.”
Abdullah Said
Co-founder, SAAFI Cleaning
“When it comes to incorporating AI, he's a master — a wizard in that field. Exceptional service as always, and brilliant at delivering on time.”
Shuheyb
CEO, Alira
“Super super responsive, very quick, and completely blew my expectations out of the water. Highly recommend — if you’re ever considering it, just give it a go.”
Fesal
Founder, E-ctrl
Three steps.
No surprises.
A written scope before anything is built, and everything lives in your accounts.
Start with the free audit. It takes 30 minutes.
How we compare.
Done-for-you infrastructure vs the alternatives.
In-house
Freelancer
Naunas
In-house hire
Freelancer
Naunas Systems
Recommended
Ready to see what the right system looks like for your business?
Built by an operator.
For operators.
I'm Naufal. I design and build every system myself: no account managers, no hand-offs. I've built them for a design studio, a Brooklyn live-music brand, a subscription platform and a cleaning company, for owners in the US and UK.
Common questions
Send a message.
I'll reply myself.
Not ready for a call? Tell me what's not working and I'll reply within 48 hours with where I'd start.
Where it leaks
Enquiries, proposals, onboarding or referrals
What I would fix first
Ranked by what it is likely costing you
What to keep, replace or connect
Built around the tools you already use
A straight answer
Even if what you need is not me
Reply within 48 hours · Goes straight to Naufal
Stop patching.
Start building.
Answer a few quick questions, pick a time, and I'll show you where your business is leaking and what I'd fix first.
30 minutes · No cost · You own everything we build
0
Client builds shipped
$26,736
One client event, every sale traced
0%
Built in your own accounts