Find your weakest step.

There are eight steps between someone finding your work and sending you their next client. Most firms are great at one or two and quietly leaking in the rest. Score yourself 0–2 on each one; it takes two minutes.

1. 01Attention. They like your work, then find nowhere obvious to go next.
2. 02Capture. The enquiry waits hours for a reply. They ask someone else.
3. 03Pipeline. Enquiries scattered across DMs, email and missed calls.
4. 04Follow-up. Booked calls no-show. Maybes get forgotten.
5. 05Conversion. "Loved the proposal", then weeks of chasing the deposit.
6. 06Fulfilment. Onboarding by hand. Clients keep asking what happens next.
7. 07Retention. The handover ends with an invoice. No review, no referral.
8. 08Attribution. No idea which source brings the biggest clients.

The scorecard is page 19 of the Leak Map PDF. The free 8-day email course walks you through the steps, one a day, with what to fix at each. Nothing is sent without your say-so.